Whole & Hearty® Premium Poultry Feed

Visible Ingredients. Irresistible Texture.

Excitement in Every Bite

The good stuff they'll love and you'll feel good feeding.

  • Healthy Birds

    Hen Hero and Chick Hero help support digestion, immunity, and overall wellness so your birds can thrive from the inside out.

  • Rich, Vibrant Yolks

    Golden Glow helps support rich yolk color, giving your eggs the vibrant look flock owners love.

  • Made In the USA

    Proudly made in the USA by trusted partners committed to helping you care for your flock.

Soy-Free Layer Feed

Bok Bok Bugs™

A premium soy-free layer feed featuring U.S.-sourced black soldier fly larvae, visible ingredients, and complete nutrition. A unique recipe hens love with the protein they need to support healthy egg production.

with Mini-Pellets

18% Layer Feed

Complete nutrition for laying hens with visible vegetables, grains, and seeds plus nutritious mini-pellets in every bite. Designed to support healthy hens and strong eggshells.

with crumbles

18% Layer Feed

For hens that love to pick through every bite, this textured blend combines visible ingredients and nutritious crumbles with complete nutrition to support healthy birds and strong eggshells.

Crumbles For the Littlest peeps

20% Chick Mix

Give chicks a great start with a textured blend of crumbles, vegetables, grains, and seeds. Complete nutrition supports healthy growth from day one.

Exclusively at